Learning Roadmap
36 skills · prioritized · updates in real-time as progress changes
Vertical · AEO / GEO · AI Search
10 skills · 0/10 completed
Google AI Overviews · Getting Cited
Largest AI search entry · 5 techniques to get AIO citations
ChatGPT Search · Authority
OpenAI search source optimization · references as KPI
Perplexity · Source Optimization
Perplexity source selection logic · why some sites always cited
Entity SEO + Knowledge Graph
Wikipedia + Wikidata + schema trio · get recognized as entity
Passage-Level Optimization
AI-extractable passages · 40-60 words · self-contained · fact-dense
llms.txt + AI Crawler
Emerging standard · AI crawler sitemap · manage GPTBot/ClaudeBot
Reddit / UGC · AI Authority Leverage
AI loves Reddit/Quora/Stack · build brand mentions via UGC
AI-First Content Formats
FAQ · HowTo · Comparison · List · top 5 AI-preferred formats
Brand Entity Building
Can AI name your brand? schema Org + social + backlinks trinity
AEO / GEO Monitoring
Monitor brand mentions in ChatGPT Search / Perplexity / Google AI Overviews · 2026 new frontier
Horizontal · SEO Foundation
6 skills · 0/6 completed
Schema Markup Mastery
JSON-LD schema in practice: FAQ / Product / Review / HowTo / Article · key to AI Overviews citations
Keyword Intent Mapping
Classify keywords by 4-layer intent · so every piece has clear purpose
Screaming Frog Site Crawl
Systematic site crawl · find orphan / dup / broken / schema gaps
Linkable Assets Design
Design content people actively want to link: original data · calculators · reports
Topical Authority Building
1 pillar + 20-50 supporting pieces · systematically dominate a topic
GSC + BigQuery Advanced Analytics
GSC export to BigQuery · SQL on historical trends · bypass 16-month limit
Vertical · B2B SaaS SEO
10 skills · 0/10 completed
Programmatic SEO
Database + template landing pages at scale · Zapier-style
Comparison / Alternatives Pages
X vs Y and Alternatives to X are top-converting BOFU pages
Integration Landing Pages
One SEO page per integration · natural backlinks
Glossary / Definition Pages
500-800 words per term · build category authority
Pillar Page + Topic Cluster
3-5k words pillar + 20-50 supporting · 12-24 month compound
Original Research · Proprietary Data
Annual report · State of X · infinite backlinks
Case Study · Structured
Challenge → Solution → Result · one SEO page per client
Account-Based Content · ICP Targeting
ICP-specific content · not mass market
LinkedIn SEO · Overlooked B2B Engine
Company page + founder brand · B2B spend 40% time on LinkedIn
Long-Cycle Attribution
SEO attribution in 6-18 month cycle · Multi-touch
Vertical · Cross-border E-commerce
10 skills · 0/10 completed
Hreflang + International Architecture
ccTLD vs subdomain vs subdirectory strategy · reciprocal consistency · 10 traps
Product Schema Completeness
Product + Offer + AggregateRating + Review + Brand + GTIN · free Shopping exposure
Faceted Navigation · Canonical · Variant
E-commerce crawl budget · filter param URL governance
International Keyword Research
How each country actually searches · not translation
Shipping/Tax/Compliance Content
Annual customs/tax/payment updates · high AI-citation content
Review / UGC / Trust Signals
Review schema + Trustpilot + Reddit · cross-border trust moat
Multi-currency / Multi-payment / Localization
Local currency · Alipay/Klarna/SEPA · HTML locale · Google localization ranking
Trust Pages SEO
SEO-optimize trust pages: payment / shipping / return / FAQ
Google Shopping Feed Optimization
Merchant Center feed quality · the 2nd SEO
TikTok Shop / YouTube SEO
Social commerce new frontier · TikTok search + YouTube optimization