Live case study

Cross-border e-commerce platform

China → Global · Content-driven growth · Client identity anonymized

A cross-border e-commerce company · 55+ articles · All data from Google Search Console, synced weekly. All numbers, metrics, and trends below are real; URLs, brand terms, and client identity are anonymized.

Impressions · 90d
↘ -35% WoW
1,706,245
Clicks · 90d
82,783
CTR
4.85
%
Healthy
Brand share of traffic
72
%
SEO ≠ brand traffic · non-brand is the real target

Weekly impressions & clicks

38 weeks · live from database
Impressions Clicks
0 37.5k 75.0k 112.5k 150.0k

SEO Health Score

Composite · auto-scored across 4 dimensions

63
/ 100
Healthy
●
CTR performance
Above benchmark
●
Brand-traffic dependence
Brand terms carry >50% · SEO not adding real growth
●
Content coverage
Many queries getting impressions
●
Recent trend
Week-over-week down

Traffic source breakdown

Total
1,706,245
Brand searches 7%
Non-brand searches 3%
Long-tail (GSC-anonymized) 90%
Brand traffic reflects existing brand equity. Non-brand traffic is real SEO lift. Goal: keep non-brand share rising.

Opportunity matrix

Position × CTR · bubble = impressions

Quick wins
Non-brand
Brand
QUICK WINS 1% 2% 3% 4% 5% 5 10 15 20 25 30 Average position (lower = better) Click-through rate / (home) · pos 2.5 · CTR 58.79% · 26,491 impr / (home) · pos 2.9 · CTR 53.55% · 23,074 impr / (home) · pos 2.8 · CTR 57.94% · 22,912 impr / (top list) · #ccq · pos 6.2 · CTR 1.79% · 22,575 impr / (top list) · #ccq · pos 6.6 · CTR 1.88% · 22,041 impr / (article) · #c15 · pos 1.2 · CTR 1.67% · 21,427 impr / (top list) · #ccq · pos 6.8 · CTR 1.40% · 20,698 impr / (top list) · #ccq · pos 5.4 · CTR 2.74% · 20,457 impr / (article) · #4w9 · pos 5.5 · CTR 0.55% · 19,627 impr / (top list) · #ccq · pos 6.8 · CTR 1.76% · 19,413 impr

Top content by impressions

90d
Content Impr Clicks Pos
1 / (home) 26,491 15574 2.5
2 / (home) 23,074 12355 2.9
3 / (home) 22,912 13275 2.8
4 / (top list) · #ccq 22,575 403 6.2
5 / (top list) · #ccq 22,041 415 6.6
6 / (article) · #c15 21,427 358 1.2
7 / (top list) · #ccq 20,698 289 6.8
8 / (top list) · #ccq 20,457 560 5.4
9 / (article) · #4w9 19,627 107 5.5
10 / (top list) · #ccq 19,413 341 6.8

Top queries by impressions

90d · Brand terms masked as [brand]
Query Impr Clicks Pos
1 [brand] brand 18,493 13492 1.0
2 [brand] brand 15,647 11592 1.0
3 [brand] brand 14,836 10343 1.0
4 yupoo 13,995 57 5.6
5 yupoo 11,372 54 5.6
6 yupoo 11,353 29 6.2
7 [brand] brand 8,899 6649 1.0
8 [brand] brand 8,786 6415 1.0
9 [brand] brand 8,326 6290 1.0
10 [brand] brand 6,203 4379 1.0

What we're working on next

Public excerpts from the playbook · Prioritized by expected ROI

1
Priority 1: Title rewrites for Top 10 CTR < 2%
GSC shows 38 pages ranking Top 10 but CTR < 2% — biggest ROI quick win. Rewrite with year + numbers + hook.
quick-winctrtitle
2
Priority 2: Zombie page fixes
9 pages with 50+ impressions and 0 clicks (e.g. how-to-buy at pos 1.7 yet 0 CTR). Rewrite titles and metas.
quick-winzombie
3
Priority 3: Content gap — shipping cost vertical
Queries like "china post price per kg" / "how much to ship to china" rank 50-100. Write 3 focused 1500-word posts.
content-gapshipping
4
Priority 4: USA vertical landing page
Based on RepFindsArchive pattern — /best-taobao-agent-usa/ with $800 de minimis, DHL/FedEx/UPS, local CTAs.
localizationusa
5
Priority 5: Author persona + bio
6/7 winners have real authors with traceable experience. [brand] Jeffery profile is empty. Fix in WP user profile + author schema.
eeatquick-win
6
Priority 6: Internal link cluster
55 posts with only 2 internal links. Build pillar+supporting cluster with bidirectional linking. Target: 20-30 links per post.
internal-linkscluster
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