Live case study

Cross-border e-commerce platform

China → Global · Content-driven growth · Client identity anonymized

A cross-border e-commerce company · 55+ articles · All data from Google Search Console, synced weekly. All numbers, metrics, and trends below are real; URLs, brand terms, and client identity are anonymized.

Impressions · 90d
↘ -81% WoW
12,340
Clicks · 90d
898
CTR
7.28
%
Healthy
Brand share of traffic
97
%
SEO ≠ brand traffic · non-brand is the real target

Weekly impressions & clicks

14 weeks · live from database
Impressions Clicks
0 882 1.8k 2.6k 3.5k

SEO Health Score

Composite · auto-scored across 4 dimensions

63
/ 100
Healthy
●
CTR performance
Above benchmark
●
Brand-traffic dependence
Brand terms carry >50% · SEO not adding real growth
●
Content coverage
Many queries getting impressions
●
Recent trend
Week-over-week down

Traffic source breakdown

Total
12,340
Brand searches 60%
Non-brand searches 2%
Long-tail (GSC-anonymized) 38%
Brand traffic reflects existing brand equity. Non-brand traffic is real SEO lift. Goal: keep non-brand share rising.

Opportunity matrix

Position × CTR · bubble = impressions

Quick wins
Non-brand
Brand
QUICK WINS 1% 2% 3% 4% 5% 5 10 15 20 25 30 Average position (lower = better) Click-through rate / (home) · pos 2.8 · CTR 1.57% · 6,295 impr / (home) · pos 2.3 · CTR 50.17% · 1,505 impr / (home) · pos 5.8 · CTR 1.98% · 858 impr / (home) · pos 1.8 · CTR 2.34% · 813 impr / (comparison) · #utw · pos 6.7 · CTR 0.34% · 584 impr / (shipping) · #zh7 · pos 8.9 · CTR 0.00% · 540 impr / (shipping) · #zh7 · pos 8.9 · CTR 0.00% · 528 impr / (comparison) · #utw · pos 7.0 · CTR 0.79% · 508 impr / (top list) · #82j · pos 8.1 · CTR 0.46% · 433 impr / (category archive) · #ekx · pos 1.4 · CTR 0.23% · 432 impr

Top content by impressions

90d
Content Impr Clicks Pos
1 / (home) 6,295 99 2.8
2 / (home) 1,505 755 2.3
3 / (home) 858 17 5.8
4 / (home) 813 19 1.8
5 / (comparison) · #utw 584 2 6.7
6 / (shipping) · #zh7 540 0 8.9
7 / (shipping) · #zh7 528 0 8.9
8 / (comparison) · #utw 508 4 7.0
9 / (top list) · #82j 433 2 8.1
10 / (category archive) · #ekx 432 1 1.4

Top queries by impressions

90d · Brand terms masked as [brand]
Query Impr Clicks Pos
1 [brand] brand 5,896 58 2.0
2 [brand] brand 1,041 668 1.2
3 goo fish 125 1 5.1
4 [brand] agent brand 100 10 1.8
5 [brand] spreadsheet brand 100 1 9.7
6 [brand] spreadsheet brand 63 0 5.6
7 [brand] app brand 53 0 6.2
8 superbuy vs sugargoo vs hagobuy vs cssbuy 2026 30 0 13.8
9 [brand] brand 30 18 1.6
10 superbuy vs sugargoo vs hagobuy vs cssbuy 2026 30 0 13.8

What we're working on next

Public excerpts from the playbook · Prioritized by expected ROI

1
Priority 1: Title rewrites for Top 10 CTR < 2%
GSC shows 38 pages ranking Top 10 but CTR < 2% — biggest ROI quick win. Rewrite with year + numbers + hook.
quick-winctrtitle
2
Priority 2: Zombie page fixes
9 pages with 50+ impressions and 0 clicks (e.g. how-to-buy at pos 1.7 yet 0 CTR). Rewrite titles and metas.
quick-winzombie
3
Priority 3: Content gap — shipping cost vertical
Queries like "china post price per kg" / "how much to ship to china" rank 50-100. Write 3 focused 1500-word posts.
content-gapshipping
4
Priority 4: USA vertical landing page
Based on RepFindsArchive pattern — /best-taobao-agent-usa/ with $800 de minimis, DHL/FedEx/UPS, local CTAs.
localizationusa
5
Priority 5: Author persona + bio
6/7 winners have real authors with traceable experience. [brand] Jeffery profile is empty. Fix in WP user profile + author schema.
eeatquick-win
6
Priority 6: Internal link cluster
55 posts with only 2 internal links. Build pillar+supporting cluster with bidirectional linking. Target: 20-30 links per post.
internal-linkscluster
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