Live case study

Cross-border e-commerce platform

China → Global · Content-driven growth · Client identity anonymized

A cross-border e-commerce company · 55+ articles · All data from Google Search Console, synced weekly. All numbers, metrics, and trends below are real; URLs, brand terms, and client identity are anonymized.

Impressions · 90d
↗ +7% WoW
95,965
Clicks · 90d
8,431
CTR
8.79
%
Healthy
Brand share of traffic
92
%
SEO ≠ brand traffic · non-brand is the real target

Weekly impressions & clicks

20 weeks · live from database
Impressions Clicks
0 5.2k 10.4k 15.6k 20.8k

SEO Health Score

Composite · auto-scored across 4 dimensions

70
/ 100
Healthy
●
CTR performance
Above benchmark
●
Brand-traffic dependence
Brand terms carry >50% · SEO not adding real growth
●
Content coverage
Many queries getting impressions
●
Recent trend
Flat WoW

Traffic source breakdown

Total
95,965
Brand searches 26%
Non-brand searches 2%
Long-tail (GSC-anonymized) 72%
Brand traffic reflects existing brand equity. Non-brand traffic is real SEO lift. Goal: keep non-brand share rising.

Opportunity matrix

Position × CTR · bubble = impressions

Quick wins
Non-brand
Brand
QUICK WINS 1% 2% 3% 4% 5% 5 10 15 20 25 30 Average position (lower = better) Click-through rate / (top list) · #ccq · pos 8.3 · CTR 0.41% · 6,579 impr / (home) · pos 2.8 · CTR 1.57% · 6,295 impr / (home) · pos 2.6 · CTR 1.79% · 5,934 impr / (home) · pos 1.3 · CTR 63.97% · 5,878 impr / (home) · pos 1.4 · CTR 61.21% · 4,689 impr / (home) · pos 2.8 · CTR 2.19% · 4,573 impr / (top list) · #ccq · pos 9.8 · CTR 0.32% · 3,741 impr / (how-to) · #unw · pos 1.7 · CTR 0.46% · 3,248 impr / (top list) · #ccq · pos 9.0 · CTR 0.30% · 2,991 impr / (home) · pos 2.8 · CTR 47.87% · 2,906 impr

Top content by impressions

90d
Content Impr Clicks Pos
1 / (top list) · #ccq 6,579 27 8.3
2 / (home) 6,295 99 2.8
3 / (home) 5,934 106 2.6
4 / (home) 5,878 3760 1.3
5 / (home) 4,689 2870 1.4
6 / (home) 4,573 100 2.8
7 / (top list) · #ccq 3,741 12 9.8
8 / (how-to) · #unw 3,248 15 1.7
9 / (top list) · #ccq 2,991 9 9.0
10 / (home) 2,906 1391 2.8

Top queries by impressions

90d · Brand terms masked as [brand]
Query Impr Clicks Pos
1 [brand] brand 5,896 58 2.0
2 [brand] brand 4,694 3454 1.0
3 [brand] brand 3,631 2619 1.0
4 [brand] brand 1,874 1231 1.2
5 [brand] brand 1,836 1229 1.0
6 [brand] brand 1,835 1253 1.0
7 [brand] brand 1,740 1185 1.0
8 [brand] brand 1,679 1072 1.2
9 [brand] brand 1,041 668 1.2
10 [brand] spreadsheet brand 407 13 4.7

What we're working on next

Public excerpts from the playbook · Prioritized by expected ROI

1
Priority 1: Title rewrites for Top 10 CTR < 2%
GSC shows 38 pages ranking Top 10 but CTR < 2% — biggest ROI quick win. Rewrite with year + numbers + hook.
quick-winctrtitle
2
Priority 2: Zombie page fixes
9 pages with 50+ impressions and 0 clicks (e.g. how-to-buy at pos 1.7 yet 0 CTR). Rewrite titles and metas.
quick-winzombie
3
Priority 3: Content gap — shipping cost vertical
Queries like "china post price per kg" / "how much to ship to china" rank 50-100. Write 3 focused 1500-word posts.
content-gapshipping
4
Priority 4: USA vertical landing page
Based on RepFindsArchive pattern — /best-taobao-agent-usa/ with $800 de minimis, DHL/FedEx/UPS, local CTAs.
localizationusa
5
Priority 5: Author persona + bio
6/7 winners have real authors with traceable experience. [brand] Jeffery profile is empty. Fix in WP user profile + author schema.
eeatquick-win
6
Priority 6: Internal link cluster
55 posts with only 2 internal links. Build pillar+supporting cluster with bidirectional linking. Target: 20-30 links per post.
internal-linkscluster
This page reads from the database on every request · no caching · no filtering · client identity anonymized.
Want one for your business? Talk to Perri →